Nissan Commercial Vehicles is, you guessed it, the commercial branch of Nissan. They manufacture a series of fantastic work vehicles that you’ve undoubtedly seen all over town–as soon as you know what one looks like, you can’t stop seeing it. I had the pleasure of working with a small team from Critical Mass to redesign the site and introduce a lot of new campaigns to showcase how Nissan was making an excellent work vehicle.
We facilitated a pretty major overhaul of the look and feel of the site in the few years that I was on the account. The brand still retained the grittiness that’s expected of most commercially-oriented sites, but it definitely refined itself over time.
For instance, during the homepage redesign we took the homepage from this:
Screenshots can only do so much–to fully experience the site, you should definitely go and check it out at nissancommericalvehicles.com. Some of the pages that I had the most involvement with are the home page, the vehicle landing pages for the NV Cargo, the NV Passenger, and the NV200 Compact Cargo, and the launch of the NV200 Taxi for its maiden voyage in NYC.